I feel like it’s been LONG time no speak. I’ve been getting a lot of questions like is your blog dead? Did you give up? What’s going on with Ad Hustler?
All is well. Really well. I’ve been focusing on the local lead gen/local marketing side of the business more and more. Business has exploded. Newspapers are dead and I’m taking their revenue. Online marketing reigns supreme for local advertisers.
This is a far cry from where I started with local online marketing almost a decade ago. When I started devising products and services for the local advertiser, most people we pitched viewed it as a joke and “maybe something to try at some point.” Now local advertisers are grasping for anything that WORKS online, ANYTHING. Lucky for them there are a multitude of online media sources that work well if you have someone who knows what they are doing handling them. Some of these more successful sources include Adwords, Facebook Ads, Email & Media Buys. It’s funny how even the dollars that were traditionally earmarked for radio and cable TV on the local level are now flowing into products like Pandora and Pre-Roll video advertising.
I plan to write more about all of this. I want to start writing again somewhat regularly (not every day for sure). I more importantly want to drop some knowledge bombs about local online marketing because when I started blogs helped me quite a bit. I want to return the favor.
So now for my prediction: Everyone saw the death of print coming. It was somewhat obvious. I’m predicting the death of Cable TV. Local advertisers spend a good chunk of their budgets advertising on TV. In the next 5 years and quite possibly sooner, Cable TV will die. In the same way that millenials don’t read the newspaper, they are watching less and less tv and consuming their media on computers, tablets and phones. This will create more and more fragmentation that will eventually kill ratings, which will kill ad dollars going to Cable TV which will kill Cable. All Cable dollars will come to the internet in other online video advertising opportunities. Terrestrial Radio may suffer the same fate but I think it has more lasting power until mobile bandwidth comes down in price or becomes unlimited.
That is all for now. Stay tuned for more Ad Hustler.
I missed you all.
Nice to hear what you’ve been up to, Brandon.
I can see the decline of cable tv coming too. You can see it in the lack of quality of shows. They’re becoming more and more cookie cutter, afraid to take risks – just copying one show premise after another.
@Eskil – No Doubt and the more that shows/networks resist streaming servicec the more that the shows will get pirated leading to zero revenue instead of some revenue. I don’t believe that movies/tv/cable have learned their lesson from the music industry. That’s a whole different topic though. 🙂
thank you