Almost exactly 1 year ago I wrote the post Why Your Black Friday Sale Will #FAIL and not a darn thing has changed. Retailers on the the local level are getting even more excited about Black Friday and jumping on the bandwagon with tons of advertising. The only problem is that they are advertising NOTHING! The offers they are making are the same offers that people can get all year ’round. Auto dealers are giving out a Free TV or a Gift Card if you buy a car and every auto dealer seems to be giving out the same “bonus.” There is no creativity and there are NO DEALS. I said it last year and I’ll say it again. If you want to succeed at Black Friday you need to make an event out of it. I highly suggest you read last years post which is linked above if you are a local business and you want to capitalize effectively on Black Friday.
Ad Hustler Out.
I totally agree, especially on the local level, like you said. Everyone still doing the same old thing. “Let’s give away an iPad” I puke in my mouth ever time a client suggests this!
It’s silly how much opportunity there is, yet sad how it’s squandered.