When an affiliate wants to find a new offer to promote, they typically browse around their favorite affiliate network looking for an offer that seems promising OR promote an offer they know others are promoting profitably. There is another way to find new offers that are often overlooked. This method is the “private offer.” There are a number of ways to get private offers.
- If you know an advertiser sometimes they may have other offers that are private that they will let you run if they have a good relationship with you.
- If you know a network really well, they may offer you “private offers” not available to other affiliates.
- You can hunt down offline companies and set them up online (on a CPA basis) similar to Shoemoney’s Local Affiliate Marketing post.
- You can create your own offer.
All of these styles of obtaining a “private offer” contain an advantage for you. This advantage is some degree of exclusivity. Having that exclusivity means that the offer isn’t super saturated and if it’s a great converting offer you stand to make a ton of money. If you are an affiliate already doing big numbers, I highly suggest you diversify and find a new offer that not a lot of, or better yet NO affiliates are pushing. You may be pleasantly surprised at the kind of money you can make on an under-saturated offer.
great call on the private offers. it’s a significant challenge to explain to local entrepreneurs what you can do for them with your lead generation skills – but once you show them, they’ll tell everyone they know 🙂
What about hosting offer on your site? I’ve been pushing this one semi-private (I say semi private since i have an exclusive deal to promote the offer any which way i like) offer for almost 10 months. Have generated over $100k with them. You suppose it’s a good idea to approach my network and ask them if i can host the offer through them? What should I say to my AM and how should approach him?
@Niche – Are you talking about becoming an advertiser on the affiliate network with your private offer? If so, I say do it, as long as cashflow won’t be an issue.