SocialMedia.com Metrics
Targeting
Site: Myspace
Country: US Only
Max CPC: .10 Cents
Max Budget: $10
Traffic
24,579 Impressions
274 Clicks
1.11% CTR
Cost: $14.40
Results
Offer Niche: Mobile Offer
Clicks Reported On Affiliate Network: 270
Conversions: 1
Revenue: $8.50
Summary: 274 Clicks is usually enough to tell some sort of statistical relevance. This test was a loser. 274 clicks generated 1 lead for $8.50. This is a net loss of $5.90. Looking back, the message I used in this text ad was sort of deceptive. I’m now wondering if that may have destroyed my conversion rate. There is no point in getting someone to click the ad if you can’t get them to take action after that. In Test #7 I will use the same targeting as this test but make the message more direct to encourage conversion.
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