Review of Trust Agents

This is NOT a Paid Review

“Trust Agents” is written by Chris Brogan & Julien Smith.  Both of these guys are social media veterans who have ran the conference circuit as speakers.  Typically, guys with bios like that would bore the hell out of me as that description lends to guys who have big heads, are blowhards and don’t actually practice what they preach.  Chris & Julien however, have written a compelling book about the mechanics of developing trust on the web.

The process of becoming a trusted authority on a topic is not an accident.  It can be broken down into a series of actions that can be repeated for results every time.  “Trust Agents” describes these steps so that you can take your own actions and become a Trust Agent.  In my opinion this book can benefit two types of people:

Someone Who Wants To Be A Trusted Authority Within Their Niche

Let’s face it.  Every niche has their “gurus” and trusted authority figures.  People within that niche strive to become these figures.  If you are one of those people, this book gives a great explanation of how to achieve your goals.

Affiliate Marketers Who Want To Sell More Effectively

Although the book does not specifically speak about this, the concepts that are taught can easily be ported into affiliate marketing.  Making affiliate sales involves developing trust with your prospects.  Using the concepts explained in “Trust Agents” you can better understand what builds trust and put it to action.

Overall I think that “Trust Agents” was well worth reading.  It can be a little long winded at times but understanding the concepts of what builds trust on the web is vital for those who want to operate in the space.

Have you read “Trust Agents?”  What did you think of it?

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