I got this press release today in my email and found it pretty interesting. Figured I’d Share:
Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our advertiser, developer and publisher partners.
AdMob’s people, products and tools will continue to work to deliver successful campaigns for you and to effectively monetize your mobile traffic – no interruptions. Our product and engineering teams will keep building great products for our customers. Our sales team will keep working with our thousands of advertisers to deliver successful campaigns. Our business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob’s publisher network.
After our deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. We believe this deal will benefit our advertisers, developers and publishers by:
*Increasing our investment in building innovative and engaging ad units across platforms and to further improve targeting and tracking.
*Building even more powerful relevance and optimization capabilities, and more powerful technology and tools to monetize mobile traffic.
*Increasing the effectiveness of display advertising on mobile devices by leveraging Google sales team, infrastructure and relationships.
*Improving the already high level of service and support we deliver to our advertisers, developers and publishers.
You can read more about this deal at www.admob.com/google.
I think Joel Comm just made a metric ton of paper.
I think it was only a matter of time before the big “G” started to snap up mobile ad properties, its always been the missing bit from the portfolio.
I personally think this is a good acquisition and given the positive vibes around “Droid” the mobile market is looking quite interesting.
Thanks for posting this information
Gulp, hope my adwords ban won’t eventually be applied to my account with Admob as well.
Google FTW. They couldn’t build a product to compete – Adsense Mobile – so they just bought the best instead. It’s good to be the king.