I have done paid search for many years now. Most of that time I have practically shunned the Google Content Network. Back in the day the Google Content Network was the least transparent program that Google offered. They did not tell you which sites your ad would appear on and they wouldn’t let you specifically target sites on a CPC basis. A lot has changed throughout the years and the Google Content Network is worth another look.
I have personally seen a lot of success turning low value keywords into higher value traffic using the content network. Think about it. There are way more low value keywords and traffic to be had on the net then high value. If you use your brain and think of creative ways to monetize that low value traffic you can make money on it. If you can buy clicks for 5 cents and figure out a way to earn 10 cents on that 5 cent click, you just made 100% return on investment. We are talking low dollar amount here but lets say you can earn a 5 cent per click profit and figure out a way to find 1,000 of these clicks per day. Those 1,000 clicks will cost you $50 and you will make $100 off of it. Thats a $50 profit off of one campaign. Thats $1,500 per month and $18,000 per year off of one small campaign. Create 10 of these campaigns and you are earning yourself a $180,000 per year salary. How many jobs that you can break into TODAY can boast that type of salary?
This method can be accomplished through the poll method, quiz method, arbitrage or anything else creative that you can think up. Think small and learn to scale ideas and there is a lot of money to be made on the Google Content Network.
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