Mobile offers are not really something I’ve experimented much with until I began this blog. If you’ve been following my case studies series, you would have seen that I have run approximately 10 tests on Social Media driven to various Mobile Crush Offers. I didn’t pick the SocialMedia/Crush combination out of the blue. I’ve actually spoke directly to the owners of these offers and asked what was working. During these conversations I heard time and again that Social type media was converting very well for Crush offers. One stat I was quoted is that 1 in 15 Myspace users will convert on a crush offer. Using those stats as a jumping point I initially chose SocialMedia, targeting Myspace as my traffic source. Since the SocialMedia tests were not profitable I decided to target Myspace using another network: The Google Content Network.
The premise of this test is simple. Here is the plan broken down:
- Use Google Content Network Placement Targeting to obtain Myspace traffic.
- Direct Link To The Offer
- See If the average stats I was given holds up (Stat: 1 in 15 Myspace Users Convert)
Simple enough right? So lets get to the meat here. The following are the ads I used as well as the landing page of the offer:
For this test I averaged a 35 cent click price and let it run for 95 clicks:
Here is how each ad performed individually:
So how did these 95 clicks convert?
Clicks Reported On Network: 95
Conversions: 1
Payout: $9.50
Conversion Rate: 1.05%
EPC: .10 Cents
My total cost for this test was $32.99 and I made back $9.50. This is a net loss of $23.49. In the end 1 out of 95 clicks converted to a lead. The stat I was given of 1 in 15 Myspace users convert does not seem to hold up on the Google Content Network either. My stats actually seem to be fairly consistent for Myspace across SocialMedia & Google Content Network. The best SocialMedia test yielded a 1 in 108 conversion rate. This Content Network test yielded 1 in 95 conversion rate. The two networks actually were not way off from each other.
Although the talk of Crush Offers doing well, seems to rum rampant in affiliate marketing circles such as:
Wickedfires: Ringtones Vs Crush Offers
NickyCakes: You Have (3) New Eurotrash Crush Messages!!!
I am not yet able to produce a positive ROI with it using direct linking and SocialMedia or Google Content Network targeting Myspace, as the traffic source.
I actually tried similar stuff on the content network a few weeks back after hearing stories of 10% conversions and 80 cent epcs. Tried foreign crush, placement targeting, demo targeting, image ads, text ads, everything. Best I saw was 2% conversions, with epcs around 20 cents. The volume is definitely there and the clicks come, but its definitely a bitch to convert properly. Assuming the people touting high conversions are simply direct linking, I really have to wonder what they are doing so special to get such high numbers….
Your results seem pretty in line with mine. Ive done 1-2% conversion rates with all of my Crush and Social Media tests.
yes I did better than you – lol well I made 1 more conversion than you on content but rotating over 5 crush offers and the one from CX converted better
@IAN: I shall catch you on IM to discuss. I’d like to hear how you did with this.
I hear ya dude..i’ve tried pushing Crush offers many ways…myspace, google content, sneaking them in on FB etc..yet never had any luck…although I was only rotating 2 offers…but still don’t know what all the hype is about, nice blog btw..i’ve actually signed up under you for ppc-coach & hydra
@Stroz – Great to hear, if you need any help along the way, feel free to contact me 🙂
Same here, I ran a crush offer as my first PPC experiment. I find the supplied landing pages to be awful. Anyone else feel like there is just too much “clicking” to be done for these 0 attention span teenies?
Which network are u using? I’m pushing about 20 leads a day right now. ~1% S/U is what i’m getting but i’m pushing on more target and cheper cpc so $$$. Nice article though. Keep trying, you’ll find the gold mine soon. Oh, how many hours will your get ads approved on SocialMedia?
@Martin – That particular crush offer was on Hydra Network. SocialMedia usually takes 1-3 hours to get an approval. It’s nowhere near as bad as the wait if you want to get ads approved on Facebook or Myspace.
I did some experiments and yet, got the same result. Want to talk on AIM for some ideas?
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