Targeting
Language: English
Region: United States
Demographic: Teen
Traffic & Cost
Click Price: 0.11
Total Clicks Purchased: 2283
Total Cost: $251.13
Offer Results
Offer Payout: $7 (Got A Payout Bump – Same Offer As AdEngage Case Study #2)
Total Leads: 16
Total Revenue: $112
Conversion Rate: 0.70%
Net Profit: -$139.13
Debriefing
As I suspected, the results were not consistent. My conversion rate was way lower. then case study #2. Even with a .50 cent payout bump, I did not turn a profit on this test. Total loss was $139.13. One thing I am finding about these Ad Engage tests is that certain sites on the network perform a whole lot better then others. Since I track everything, I can see which sites these are and possibly buy just those sites through Ad Engage. The only issue with this is that by buying individual sites, you can not target a specific countries traffic only. This means you may be wasting a rather large portion of the clicks you buy to traffic that is untargeted to your offer. I am not done with Ad Engage and will post the results of any other tests I decide to do.
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