I’ve been wanting to talk about local online marketing here for quite a while but haven’t gotten around to it. I’ve been inspired by a couple of ShoeMoney’s really awesome local posts and am ready to write some of my own. I have a huge deal of experience in local online advertising/marketing. I’ve worked with tons of clients. I know the good, the bad and the ugly. If you think local online marketing is a walk in the park, you are totally off base. There are just as many hurdles, problems and issues as affiliate marketing. I’m going to share with you some of what i’ve experienced as well as a successful case study of a campaign that I was a part of.
My first local online marketing post will be tommorow, so stay tuned.
Sounds good man. I’d like to hear both sides, the good and the bad. I’m definitely looking forward to your posts on this. Any others with similar experiences…chime up.
Can’t wait.
Bring it on Ad Hustler.
can you please give some insight in to the lead management software you use.
Thanks
Brandon,
Really looking forward to it– I’ve learned a great deal in a short amount of time from you!
Dennis
Looking forward to it. Anderson Free Press (http://www.andersonfreepress.net) is one of my bigger regional news sites I’ve got going. I’m monetizing it, but not as well as I could be perhaps.
Cheers,
kpaul
Looking forward to this. I’ve done various work on the local level. Mainly the $100k/200k per year ideas from WF. Read Shoemoney’s post and called a few car dealers on a whim. Don’t know if they were trying to take me for a ride, but the two that would talk price on the phone told me they pay $2 per unqualified lead. And a qualified lead, with completed credit check, was $16. I have no idea what auto leads go for, especially not direct. Basically, too much IDK for my liking. Will have to do more research.
Is average cost per lead in each vertical something you’re going to include in your posts?
@Vinny – LOL @ your car dealer story. Car dealers generally fall into 3 categories:
1) The ones that are completely full of crap and just trying to swindle a killer deal for themselves.
2) The ones that have no idea what they are talking about.
3) Both
And TRUST me, I have a lot of experience with car dealers.
To answer your question NO DEALER is paying $2/unqualified lead and almost none are going to be paying $16 with a credit check. The going price for a lead that includes Name, Phone Number & Email Address is $20-$25 depending on volume from providers like Edmunds.com, AutoUSA.com, KBB.com etc.
Where this gets really funny is that each of the lead providers are selling the same lead to 4-5 dealers. Hence the dealer is paying $20-$25 for a lead thats been sold 4-5 times over and are now in a price war with the other dealers that have the lead.
If you have more questions let me know. I have the answers 🙂
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