AdEngage Case Study #2

Ad Engage is a tough nut to crack.  Here are my results from case study #2

Targeting

Language: English
Region: United States
Demographic: Teen

Traffic & Cost

Click Price: 0.11
Total Clicks Purchased: 1,438
Total Cost: $158.18

Offer Results

Offer Payout: $6.50
Total Leads: 26
Total Revenue: $169
Conversion Rate: 1.8%
Net Profit: $10.82

Debriefing

This test was not too bad for early experimentation.  I didn’t lose money which is always a positive thing.  I also didn’t make much money on a $158 spend.  Margins are definetly a lot tighter on Ad Engage then on a lot of other traffic sources I have used.  My explanation for this is that since it’s a ‘content network’ type ad network with very little targeting, you are getting a mix of complete junk clicks and OK quality clicks.  At 0.11 cents street rate the traffic is priced on the high side.  I am going to do another test to see if the results are consistent.  My guess is that it’s going to be completely inconsistent because of the variety of sites the ad will be placed on.  We shall see.

Ad Hustler