SocialMedia.com Metrics
Targeting
Site: Myspace
Country: US Only
Max CPC: .10 Cents
Max Budget: $10
Traffic
33,811 Impressions
83 Clicks
0.25% CTR
Cost: $7.90
Results
Offer Niche: 1 Field Offer (Halloween Themed)
Clicks Reported On Affiliate Network: 86
Conversions: 5
Revenue: $7.50
Summary: I didn’t much miss SocialMedia.com in my brief hiatus, but I still have cash in my account so it’s time to do some more case studies. This case study didn’t do awful. I spent $7.90 and made $7.50 which is pretty close to breaking even. In fact it’s the closest to breaking even I’ve been on Social Media. I thought it would be interesting to try a Halloween based offer since it’s the season and people are in that kind of mood. Seasonal offers tend to do well in general. Although this came close to breaking even I don’t really see huge potential in SocialMedia.com and email submits unless the conversion rate is 2 or 3 times what I have been achieving.
You have a campaign here that works, don’t get lazy. Now is the time to create more ads and really test this thing out. I bet if you made some tweaks to your ad copy you can easily double your revenue.